Manager, Digital Analytics

10 - 14 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a dedicated and ambitious Manager of Performance Marketing Enablement to join our team in Bangalore as part of the Performance Marketing team. In this role, you will play a crucial part in driving our marketing strategy forward by utilizing MarTech, multiple analytic stacks, and staying updated on emerging technologies to ensure the delivery of top-notch digital marketing capabilities. Your responsibilities will include leading the design, implementation, and optimization of marketing technology solutions to enhance marketing effectiveness and customer engagement. You will need to utilize your technical expertise, strategic vision, and leadership skills to drive efficiency, scalability, and innovation in marketing technology. Collaboration with various teams both within and outside the marketing department will be essential to align technology initiatives with overall business objectives. Your duties will involve designing and developing scalable marketing technology solutions, focusing primarily on Adobe Experience Cloud solutions. You will ensure alignment between marketing technology goals and business objectives while identifying and resolving architectural bottlenecks to enhance system efficiency. Additionally, you will be responsible for overseeing the implementation, management, and optimization of key marketing technology platforms such as Adobe Target, CDP, Adobe Analytics, Adobe Launch, and Google Analytics. Collaboration with cross-functional teams will be a key aspect of this role. You will partner with various departments including marketing, digital marketing & automation, data privacy, protection, and engineering to ensure seamless integration of technology initiatives across all platforms. Clear communication and stakeholder alignment will be crucial in this collaborative effort. To be successful in this role, you should hold a Bachelor's degree in information technology, marketing, or a related field, along with at least 10 years of experience in marketing technology or related fields. Deep expertise in Adobe Experience Cloud, strong analytical skills, and the ability to lead complex projects are essential. Excellent communication, interpersonal, and problem-solving skills are also required. The ideal candidate is results-driven and passionate about driving digital transformation through innovative solutions. You should possess strong leadership skills, mentorship abilities, and a strategic approach to continuously optimize marketing performance and customer experience. Joining us at LSEG means being part of a global organization with a diverse workforce across 65 countries. We value individuality and encourage new ideas while being committed to sustainability and driving economic growth. As part of our team, you will play a critical role in re-engineering the financial ecosystem to support sustainable economic growth. LSEG offers a range of benefits including healthcare, retirement planning, paid volunteering days, and wellbeing initiatives. If you are submitting as a Recruitment Agency Partner, it is essential to ensure that candidates applying to LSEG are aware of our privacy notice.,

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