Manager Data Science

Job Description

About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether youre a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Job Description: We are currently seeking an experienced Manager, Data Science, to lead our growing Data Science team. The role involves overseeing the development and implementation of advanced data science techniques to improve media campaigns and enhance our AI-powered solutions. The manager will collaborate with cross-functional teams, providing leadership in analyzing and defining audience, campaign, and media trading data. Key Responsibilities: 1) Team Leadership & Management: Lead and mentor a team of data scientists, providing guidance in the design, development, and implementation of innovative data solutions. Foster a collaborative and high-performance team culture, ensuring the team is aligned with business goals and technical objectives. 2) Advanced Analytics & Data Science Expertise: Drive the application of statistical, econometric, and Big Data methods to define business requirements, design analytics solutions, and optimize economic outcomes. Utilize advanced modeling techniques, including propensity modeling, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Bayesian statistics to enhance campaign effectiveness. 3) Generative AI & NLP Leadership: Lead the implementation and development of Generative AI(GenAI), Large Language Models(LLM), and Natural Language Processing (NLP) techniques for data modeling and predictive analysis. Ensure the integration of AI-driven technologies to improve data science capabilities and results. 4) Data Architecture & Management: Architect and manage data systems, integrating data from diverse sources, ensuring the optimization of audience, pricing, and contextual data for ad-tech applications. Oversee the management and utilization of DSPs, SSPs, DMPs, and other critical systems in the ad-tech ecosystem. 5) Cross-Functional Collaboration: Work closely with teams from Product, System Development, Yield, Operations, Finance, Sales, and Business Development to ensure seamless data quality and predictive outcomes across campaigns. Design and deliver actionable insights and reporting tools for both internal and external business partners. 6) Predictive Modeling & Optimization: Lead the development of predictive models to optimize media campaigns, focusing on revenue, audience behavior, bid actions, and ad inventory optimization. Analyze campaign performance and provide data-driven recommendations for optimization across multiple media channels, including websites, mobile apps, and social media. 7) Data Collection & Quality Assurance: Oversee the collection, management, and quality assurance of data, ensuring high standards and efficient systems for in-depth analysis and reporting. Lead the development of tools and methodologies for complex data analysis, model development, and visualization to support business objectives. Qualifications & Skills: Masters or Ph.D. in Statistics, Engineering, Science, or Business, with a strong foundation in mathematics and statistics. 10 to 15 years of experience in data science, predictive analytics, and digital analytics, with at least 7 years of hands-on experience in modeling, analysis, and optimization within the media, advertising, or tech industry. At least 6 years of hands-on experience with Generative AI, Large Language Models, and Natural Language Processing techniques. Strong proficiency in data collection, machine learning, and deep learning techniques using tools such as Python, R, Pandas, scikit-learn, Hadoop, Spark, MySQL, SQL and AWS S3. Experience working with DSPs, SSPs, DMPs, and other programmatic systems in digital advertising. Expertise in statistical modeling, customer segmentation, persona building, and predictive analytics. Advanced understanding of programmatic media optimization, audience behavior, and pricing strategies. Strong problem-solving skills with the ability to adapt to evolving business needs and deliver solutions proactively. Experience in designing analytics dashboards, visualization tools, and reporting systems. Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical stakeholders. Ability to manage multiple tasks and projects effectively, both independently and in collaboration with remote teams. An interest in working in a fast-paced, dynamic environment, focused on revenue and analytics in the digital media space. Relocation to Mysuru or Bengaluru required.