Manager, Data Analytics

• Work as a Manager, able to understand clients analytics requirements, translate that into executable technical projects
• Create, interpret and apply measurement frameworks to ensure accurate data tracking.
• Lead strategic discussions, anticipate roadblocks, and guide the team through this transformation.
• Run discovery sessions, understand client s KPIs and assess the specialized business objectives to identify tailored KPIs using all available metrics

• Able to create Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
• Provide architectural guidance and custom solutions
• Able to create Point of Views (POVs) on latest trends or specific requirements from the clients

• Able to manage and guide/mentor 4 to 6 team members
• Help build a capable offshore team with necessary skills by collaborating with leaders in the offshore team.

• Implement the analytics tags and marketing pixels using tag manager
• Able to carry out implementation using Tealium, Google Tag Manager etc.,
• Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
• Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it

• Tagging Best Practices:

• Able to employ best practices in tagging and validation

• Business

  Development & Solutioning

  :
• Able to estimate the efforts and create proposals, Statement of Works (SOWs)
• Demonstrate consistent and fresh thought leadership through whitepapers, POVs and webinars
• Continuously propose new ideas, stay aligned with industry trends, and identify cross-sell and up-sell opportunities across analytics, data engineering, BI, and data science. Thereby significantly enhance our ability to grow the account.
• Able to identify new solutions, build Proof of Concepts (POCs), and create documentation for pitching to clients and prospects.

• Interact with various clients and stakeholders, employees & management. Able to oversee more than 4 clients/accounts/work streams
• Lead client conversations, build trust, manage expectations, and represent Brainlabs confidently
• Influence clients by building strategic relationships at the Director, VP and C levels
• Must be very organized and able to balance working on multiple projects/tasks and small enhancements.

• Mandatory Skills:

  • Overall experience of

    5 to 7 years

    in which he/she should have hands-on analytics implementation(tagging) experience in Tealium iQ, Google Tag Manager etc., and Google Analytics 4 (GA4), Adobe analytics etc.,

  • Server-side tagging

    experience using Tealium EventStream and

    consent management experience

    using any CMP platform
  • Excellent understanding of GA4 platform and understands platform differences between Universal Analytics (UA) and GA4
  • Mobile App Analytics Implementation experience using Firebase or Appsflyer etc.,
  • Hands-on Experience with at least one CDP, such as Tealium AudienceStream or Blueconic etc.,
  • Hands-on experience with SQL basics,the BigQuery platform and GCP
  • Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA.
  • Well versed with GA4 exploration reports and can create segments to analyse data based on the client requirements.
  • Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
  • A/B Test Configuration experience is an added advantage

• Excellent verbal and written communication skills.

Education:

• Bachelor s Degree / Masters degree in any discipline