Manager - Category Management

As a Product Development Specialist, you will be responsible for identifying new product opportunities based on market and internal data. Your role will involve optimizing product assortment by adding new SKUs, phasing out underperformers, and enhancing hero products. Collaboration with sourcing and product development teams is essential for successful new product launches and quality improvement initiatives. You will drive New Product Development (NPD) by coordinating with cross-functional teams such as Sourcing, Production, Quality, Marketing, and Merchandising to ensure timely and smooth product launches. Working closely with the supply chain and operations teams, you will be responsible for maintaining product availability, stock health, and fulfillment SLAs. Collaboration with creative and merchandising teams will be crucial for developing visual content, Product Detail Pages (PDPs), and enhancing the landing page experience. Additionally, you will assist in developing and executing category strategies to achieve sales, margin, and profitability targets. Analyzing product performance, pricing trends, and consumer behavior will be part of your responsibilities to identify areas for growth and improvement. Coordination with marketing teams for category and product-level promotions, campaign planning, and discounting strategies will also be required. Monitoring key metrics including revenue, conversion rate, gross margin, Average Order Value (AOV), returns, inventory turnover, and customer feedback will help you track category performance. Utilizing data and customer insights, you will continuously work towards improving category performance and conversion rates. Implementation of upsell/cross-sell strategies within and across categories, conducting regular competitor analysis, and benchmarking to ensure market competitiveness will be part of your regular tasks. Lastly, you will be responsible for monitoring and tracking category performance using reporting tools and analytics dashboards to drive data-informed decisions.,