Manager - Branding or Digital Marketing

Roles & responsibilities

• Develop and execute branding strategies across offline and online channels.
• Manage social media presence (LinkedIn, Instagram, Facebook, YouTube, X/Twitter) with engaging content.
• Plan and oversee offline branding activities events, outreach programs, exhibitions, print campaigns, PR.
• Design and coordinate marketing materials (brochures, banners, prospectus, communique, etc).
• Highlight achievements, faculty expertise, and student success stories in collaboration with departments / coordinators.
• Track brand performance and submit periodic reports.
• Maintain brand guidelines across all communications.
• Liaise with agencies, vendors, and event partners.
• Support admissions with targeted branding initiatives.

Preferred candidate profile

• Graduate / Postgraduate - Preferabe in Marketing, Mass Communication, or related field.
• 58 years experience in branding, marketing, or communications (education/corporate/media sector preferred).
• Skilled in digital marketing, SEO/SEM, analytics, and content creation.
• Strong creative, communication, and interpersonal skills.
• Ability to lead teams and manage multiple projects.

Job Type: Full-time

Pay: ₹65,000.00 - ₹100,000.00 per month

Benefits:

• Commuter assistance
• Leave encashment
• Provident Fund

Experience:

• Branding and Digital Marketing: 5 years (Required)

Work Location: In person