Manager- Brand Management

PERFORMANCE MEASURES

(QUANTITATIVE / QUALITATIVE)

• Win through execution
• Lead the development, selection and deployment of all growth drivers as a part of GAME planning backed with clear ROIs and learning plans
• Ensure flawless execution of growth drivers in collaboration with central customer marketing
• Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends
• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
• Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea
• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
• Lead the development and execution of the Brand purpose vehicle (BPV) business strategy plan by collaborating with the proxy brand ecosystem
• Shape the future
• Responsible for reframing the mid and long-term BRAND STRATEGY by constantly learning from the environment and setting bold an ambitious plans for the future
• Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
• Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
• Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks
• Lead Innovation/Renovation project commercialization from Gate 5 to Gate 6 with support from BCC Project Manager & Innovation Head
• Inspire through purpose
• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
• Foster team spirit and healthy competitiveness with peers
• Invest in building win win relationships with COEs and cross-functional team that lead to powerful co-creation
• Part-take in leading and solving internal agendas and issues that move the organization/team forward together
• Invest in talent
• Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
• Be inclusive and open to diverse ideas and views
• Role model team spirit
• Lead as an example of resilience and agility in a VUCA environment

Qualification

Experience / skills required:

• MBA with specialization in Marketing (tier I/ II institute)

Experience

• Minimum 7-8 years experience in Marketing with at least 5 years experience of working with a lifestyle brand/category

Knowledge & Skills

• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail
• Strong Analytical skills with a keen ability to draw out insights from data
• Powerful articulation and storytelling
• Strong Commercial Acumen and proven record of agility in managing performance
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

Best Suited for Someone who

• Thrives in a performance-based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation