Manager - Brand Innovation

5 - 9 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Brand Innovator, your role will involve creating and executing an 18-month pipeline to drive sales and enhance brand imagery. This includes developing new product concepts, exploring new positioning ideas, and leveraging consumer insights and data for product development. You will also be responsible for ideating various events, tracking the impact of new product launches on both top line and bottom line, and leading multiple NPD projects simultaneously while managing stakeholders from finance, SCM, packaging, and advertising agency. Your key responsibilities will include leading the NPD squad, building cross-functional synergies, and ensuring timely delivery of all innovation projects. Qualifications required for this role include being non-vegetarian, having up-to-date knowledge of food and consumer trends, possessing strong project management and multitasking skills, being proficient in data analytics and consumer insights, having a creative mindset, being a team player, and excelling in stakeholder management and communication. Additionally, candidates must hold an MBA degree with 5-8 years of experience in Brand/Insights and Innovation, specifically in FMCG, Beverages, Snacking, Candy, or fast-moving consumer goods. Please note that the company's additional details were not provided in the job description.,

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