Manager - Brand and Communications

8 - 12 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a dynamic and experienced Manager, Brand and Communications, you will play a crucial role in overseeing, implementing, and championing our brand identity across all touchpoints. Your primary responsibility will be to act as the brand advocate for the organization, designing and managing internal communications and engagement strategies. It is essential to ensure brand consistency externally, enhance internal engagement through digital platforms, and collaborate closely with business functions to maintain a unified brand voice. You will need to be a strategic thinker with a passion for both external brand building and internal community engagement. The role involves managing internal communications, employee social platforms, and fostering impactful communication, increased platform adoption, and measurable employee engagement. As a trusted advisor to leadership and cross-functional teams, you will translate business goals into compelling brand initiatives and communication campaigns. Your key responsibilities will include overseeing the adoption of the rebrand across all channels, translating brand positioning into actionable strategies, collaborating with various stakeholders on campaigns, and maintaining brand guidelines across geographies and businesses. Additionally, you will design and manage internal communication strategies, drive employee engagement, and manage the internal social platform (Intranet) effectively. Building and managing relationships with creative agencies, acting as a communication partner to internal teams, and influencing senior leadership for brand and communication alignment will be crucial aspects of your role. You will also focus on governance, insights, and measurement, ensuring consistency in tone and branding, utilizing data-driven insights to refine brand activation, and tracking KPIs for internal platform performance. To excel in this role, you should have an MBA with specialization in Marketing, 8-10 years of experience in brand management and internal communication initiatives in medium to large organizations, expertise in managing digital internal platforms, and a strong background in content development across various channels.,

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Crisil logo
Crisil

Financial Services

Mumbai Maharashtra

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