Manager Activation + LSM - From QSR - Delhi, Bangalore and Mumbai

Role & responsibilities

Work closely with the AGM-Activation & LSM in driving the brands below-the-line (BTL) and local store marketing (LSM) efforts, with the objectives of

-

Driving brand awareness and trials,

-

Driving footfalls in stores

Local Store Marketing (LSM)

-

Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.

-

Identify and leverage community touchpoints for activation, promotion, branding and visibility - residential areas, corporate offices/parks, educational institutions, clubs etc.

-

Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.

New City / New store launches -

-

Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc.

Activations and Events

-

Brand participation and presence in relevant small and large format events (city-specific or multi-city)

-

Coordinate with vendors and brand partners for branding material, event setups and promotions.

-

Track performance of activations through KPIs such as footfall, trials and conversion.

Others

-

Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs

-

Competitive analysis and consumer insights from the regional catchments

-

Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance

Graduate in Management / Marketing / Communications

-

3-4 years prior experience in retail marketing / local store marketing (LSM) / activations, from any of these industries – Retail, QSR, Hospitality

Preferred candidate profile

Strong understanding of retails / QSR marketing and consumer behaviour

-

Hands on experience with events, activations, BTL and promotions

-

Strong communication skills (written and spoken), negotiation and vendor management

-

Creativity with execution discipline

-

Proficiency in MS office (Excel, Word, PowerPoint). Familiarity with digital marketing will be a plus

Self-driven, willing to learn/unlearn and work in a dynamic environment, collaborative and willing to work with multitude of cross-functional teams and external agencies/vendors.

This role will involve travel intra-city and inter-city, sometimes extensively. The candidate should be open and willing for the same.