Manager - Account Planning (Brand Strategy)

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As an Account Planning Manager with 3 to 4 years of experience based in Mumbai, you are deeply passionate about brands, social media, and digital marketing. You have a keen eye for the latest trends in the digital marketing space, always staying updated on brand collaborations, recent campaigns, and emerging trends in video marketing. Your mind is constantly brimming with creative ideas, envisioning yourself achieving accolades such as a Cannes trophy. Your role involves delving into client briefs to discern objectives and action points, transforming them into innovative campaigns that offer effective solutions. You excel at conceptualizing interactive digital campaigns for both new client pitches and existing clients, leveraging your understanding of content, design, and consumer behavior patterns. Your insatiable curiosity drives you to conduct thorough research, derive actionable insights, and engage in meaningful conversations to comprehend human psyche and market dynamics. In this position, you will be tasked with leading end-to-end processes, from client brief comprehension to onboarding, demonstrating your exceptional presentation and persuasion skills. You possess leadership qualities, having previously managed teams, and are committed to continuous learning and growth within the advertising domain. Your responsibilities will include crafting compelling narratives for new business pitch presentations, collaborating with cross-functional teams to ensure seamless execution, and steering brainstorming sessions to bring creative ideas to life. You will conduct extensive research to stay abreast of industry trends, incorporating relevant insights into new client pitches. Your expertise lies in identifying brand positioning and devising communication strategies that resonate with clients and consumers alike. Moreover, you will oversee the visualization and execution of ideas across various platforms, conceptualize strategies, pitch to clients, and mentor a team of planners/strategists to cultivate the next generation of industry professionals. Your role as a storyteller and strategist is pivotal in driving successful business outcomes and fostering long-term client relationships.,

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