Job
Description
Objective Own the research and strategic ideation process behind client content. You’ll turn audience pain points, industry news, and LinkedIn trends into scroll-stopping content themes. This is not just a research role, it’s editorial with a sharp marketing mind. Key Responsibilities: 1. Audience-First Ideation → Understand each client’s ICP, tone, and business context deeply. → Translate their pain points into attention-grabbing topics for LinkedIn. → Use frameworks (AIDA, TOFU–BOFU, 3-3-3, etc.) to create ideas that convert, not just engage. 2. Trend & Insight Curation → Track industry trends, platform content shifts, and competitive voices weekly. → Build a library of bold, original content themes per client, with hook and post format suggestions. → Include analysis on why a topic is working (data or performance patterns). 3. Strategic Content Planning → Suggest weekly content direction to guide our writers (including themes, CTAs, and post types). → Help prioritize which ideas to push forward based on relevance, format, and potential impact. → Coordinate with content writers to ensure tone and topic alignment. 4. Content Playbook Updates → Contribute to evolving each client’s content strategy document (pillars, voice notes, hook formulas, what to avoid). → Flag repetitive ideas, outdated formats, and ensure no content fatigue sets in. → Maintain a master Notion board that tracks trend → topic → execution. Ideal Candidate Profile: Editorial, copywriting, or marketing background 1–2 years experience with LinkedIn-first brands Strong grasp of positioning, audience psychology, and funnel strategy Naturally curious about what content works and why Clear, punchy writing and structured thinking Bonus: Has worked in a content agency setting or with founders Show more Show less
