LinkedIn Ads & Email Marketeer (Inbound/ Growth Hacking)

About The Role

Digital Marketing & SEO Specialist

What You'll Do

Key Responsibilities

1. Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to ensure

  Lloyds Ventures ranks on top of Google search results

  .
• Conduct keyword research, competitor analysis, on-page & off-page optimization.
• Optimize website structure, URLs, metadata, and internal linking.
• Manage backlink acquisition and high-quality link-building campaigns.
• Monitor performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
• Track and improve domain authority & search engine visibility.

2. Zoho Campaigns & Automation

• Plan, create, and execute

  Zoho email marketing campaigns

  for client acquisition and retention.
• Design workflows, automation journeys, drip campaigns, and segment mailing lists.
• Maintain Zoho CRM data hygiene and campaign reporting.
• Improve open rates, click-through rates, and conversion metrics.

3. LinkedIn Ads & Performance Marketing

• Manage

  LinkedIn Paid Ads

  , audience targeting, and campaign optimization.
• Launch campaigns for lead generation, brand awareness, and event promotions.
• Track KPIs such as CPC, CPL, impressions, conversions, and optimize budgets.
• Create performance dashboards and weekly reports.

4. LinkedIn Organic Growth

• Boost and manage

  LinkedIn posts

  for maximum reach and engagement.
• Execute strategies to

  increase LinkedIn page followers

  organically and through sponsored campaigns.
• Create and schedule high-quality content aligned with brand positioning.
• Monitor engagement metrics and improve overall presence.

5. Website Management

• Oversee the Lloyds Ventures website end-to-end including updates, landing pages, content refresh, and SEO fixes.
• Coordinate with developers/designers for UI/UX improvements.
• Ensure website speed optimization, mobile responsiveness, security, and uptime.
• Implement A/B testing to improve conversions.

6. Analytics & Reporting

• Provide weekly and monthly reports on SEO ranking, website traffic, campaign performance, and ROI.
• Analyze data and recommend actionable insights for continuous improvement.
• Maintain dashboards across Zoho, Analytics, and LinkedIn.

What We're looking for

• 25 years of proven experience in SEO and digital marketing.
• Strong hands-on knowledge of Zoho Campaigns & Zoho CRM.
• Experience running LinkedIn Ads & performance marketing campaigns.
• Proficiency with SEO tools: Ahrefs, SEMrush, MOZ, Google Search Console, Google Analytics.
• Strong understanding of content strategy, keyword intent, and ranking algorithms.
• Basic knowledge of HTML, WordPress/CMS, website hosting, and technical SEO.
• Excellent communication, analytical, and reporting skills.

Preferred Attributes:

• Ability to work independently with ownership and responsibility.
• Strong attention to detail and deadline-driven.
• Creative mindset with understanding of digital trends.
• Experience in B2B marketing preferred.

Why Join Us

• As per industry standards & experience.
• Health benefits covered for immediate dependents.
• Regular company meetups and quarterly team-building events.
• Access to internal learning tools, certifications, and upskilling resources.