Lifesciences commercial analytics _ senior

As an experienced commercial analytics specialist at EY, you will play a crucial role in enhancing the capabilities of the life sciences team. Your deep understanding of the US healthcare landscape and pharmaceutical data sources will be instrumental in informing commercial strategy and execution in the US, EU, and other global markets. **Roles and Responsibilities:** - Execute omnichannel strategy by incorporating new capabilities to support data-driven marketing practices. - Demonstrate proficiency in omnichannel marketing through the execution and measurement of marketing campaigns for pharmaceutical products. - Develop cohesive marketing plans utilizing multiple channels to provide a seamless and measurable customer experience. - Create, implement, and optimize marketing campaigns across digital platforms. - Analyze data and insights to evaluate customer behavior, measure campaign performance, and identify areas for optimization to maximize ROI. - Collaborate with cross-functional teams to align omnichannel initiatives and communicate effectively with stakeholders. **Desired Skills and Experience:** - Strong understanding of the pharmaceutical industry, including regulations, compliance, and ethical considerations in pharma marketing. - Ability to adapt to a changing landscape and devise innovative solutions for enhancing omnichannel executions and customer experience. - Strategic thinker with robust analytical skills to drive growth through data-informed decisions and marketing optimizations. - Proficient in developing engaging scaling strategies and trainings to increase adoption of omnichannel standards. - Meticulous attention to detail in planning, executing, and monitoring marketing activities. - Excellent verbal and written communication skills for effective collaboration with cross-functional teams. - Strong analytical and problem-solving abilities. - Personal drive and positive work ethic to deliver results within tight deadlines. - Digital and technology savvy with the capability to introduce industry-leading ideas. - Proven ability to manage projects independently and achieve results under stringent timelines. **Educational Qualifications:** - Bachelor's or Master's degree in a relevant field. - An MBA (in Pharma/healthcare/general) is preferred but not mandatory. At EY, you will contribute to building a better working world by leveraging data and technology to provide trust through assurance and help clients grow, transform, and operate in over 150 countries. EY teams across various sectors aim to address complex global issues by asking better questions and finding innovative solutions.,