Lead - Sales - Retail Business

1. Key Accountabilities

• Achieve annual sales targets for the Retail Business segment in Gujarat.

• Expand the customer base across all Renewable Energy (RE) segments

including Wind, Solar, and Hybrid.

• Build Suzlons brand image and ensure it becomes the preferred choice for RE

solutions.

• Create and execute state-level sales strategy, ensuring alignment with

broader business objectives.

• Drive market intelligence efforts and track competitors to gain strategic edge.

• Develop compelling proposals and sales pitches to win new business

opportunities.

2. Objectives

• Ensure delivery of targeted sales revenue and volume for Gujarat.

• Enhance Suzlons market share in the state across all RE verticals.

• Develop differentiated and customer-centric value propositions.

• Establish Suzlon as a trusted brand and partner for small and medium

renewable energy investors.

3. Accountability

• Accountable for end-to-end sales cycle from lead generation to contract

finalization.

• Maintain sales funnel discipline and ensure timely conversion of opportunities.

• Track and improve customer satisfaction metrics.

• Support the State Head in driving overall state-level business initiatives.

4. Strategy & Planning

• Design and implement an annual sales plan for Gujarat based on market

potential and business goals.

• Coordinate with internal stakeholders (marketing, finance, delivery, land) to

create an integrated execution roadmap.

• Forecast market demand trends and align sales efforts accordingly.

5. Financial Management

• Deliver on revenue targets within the allocated sales budget.

• Coordinate with the commercial team to develop state-specific pricing

strategies.

• Ensure cost-effective customer acquisition and resource allocation.

6. Operations and Execution

• Identify and engage with high-potential customers in the RE sector.

• Conduct market mapping and segment prioritization.

• Monitor project progress and align with delivery teams for timely execution.

7. Risk Management

• Identify risks related to competitive threats, customer satisfaction, and

payment delays.

• Proactively manage objections, delays, and bottlenecks in sales execution.

8. Governance

• Ensure compliance with company policies, commercial approvals, and

contractual obligations.

• Maintain accuracy and transparency in sales documentation and reporting.

9. Future Sustainability

• Continuously scan for new opportunities in emerging RE segments and

business models.

• Develop partnerships or alliances that support long-term revenue

diversification.

10. People Management

• Provide functional guidance and mentoring to junior sales personnel (if

any).

• Collaborate with cross-functional teams to ensure team alignment and

motivation.

11. KPI

• Achievement of monthly and annual sales targets.

• Growth in customer base and repeat business.

• Win-rate vs. competition.

• Proposal success ratio.

• Customer satisfaction/NPS score.

• Market intelligence reporting and insights shared.