Job
Description
Dear Candidate, We are hiring for the Performance Marketing Specialist role at Brinton Pharmaceuticals Ltd., located in Kharadi, Pune. As a Performance Marketing Specialist, you will be responsible for planning, implementing, and optimizing digital marketing campaigns across various platforms to drive measurable business outcomes. The ideal candidate should possess a blend of analytical thinking, creativity, and hands-on experience with digital advertising platforms. Key Responsibilities: Campaign Strategy & Execution: - Develop and execute performance-driven marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, DSP Ads, and others. Data Analysis & Optimization: - Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify improvement opportunities. - Continuously test and optimize creatives, ad copies, landing pages, and bidding strategies. Budget Management: - Manage campaign budgets effectively, ensuring efficient allocation and spend optimization. - Forecast and report on campaign spending and performance against KPIs. A/B Testing: - Conduct A/B testing on ad copies, visuals, targeting, and other variables to identify top-performing combinations. Collaboration: - Work closely with the creative, product, and content teams to ensure campaign messaging aligns with brand guidelines and objectives. - Coordinate with data analytics teams to generate actionable insights from campaigns. Reporting & Insights: - Prepare and present detailed campaign reports, highlighting successes, learnings, and opportunities. - Stay updated on industry trends, new tools, and technologies to enhance performance marketing strategies. Qualifications: - Bachelors degree in Marketing, Business, or a related field. - 2+ years of experience in performance marketing or a related role. - Proven expertise in running and managing campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other digital platforms. - Strong analytical skills with proficiency in tools like Google Analytics or similar. - Hands-on experience with A/B testing, conversion rate optimization (CRO), and remarketing strategies. - Excellent verbal and written communication skills. - Ability to work in a fast-paced environment, handle multiple projects, and meet tight deadlines. Preferred Skills: - Certification in Google Ads, Meta Blueprint, or similar. - Familiarity with programmatic advertising platforms and native advertising. - Experience with tools such as SEMrush, Helium10, or Google Keyword Planner. To Apply: Interested candidates should submit their resumes via email to amruta.jamdade@brintonhealth.com. Please include "Application for Performance Marketing Specialist" in the subject line. About Company: Brinton Pharmaceuticals Ltd. is a rapidly growing Pharmaceutical Company with a global presence and a commitment to delivering safe, economical, and innovative medical solutions. With a rich portfolio and state-of-the-art resources in R&D, manufacturing, marketing, and sales, Brinton aims to meet the healthcare needs of people worldwide. The company values constant research, development, and innovation to enhance its product offerings and expand its global reach. For more information about Brinton Pharmaceuticals Ltd., please visit the following URLs: - https://brintoncare.com/ - http://www.brintonhealth.com Industries: Pharmaceutical Manufacturing Company size: 501-1,000 employees Headquarters: Pune, Maharashtra Join us at Brinton Pharmaceuticals Ltd. and be part of our dynamic team dedicated to touching millions of lives globally with innovative medical solutions.,
