Lead Performance & Digital Marketing _Welspun

Position Title:

Department:

Job Purpose / Summary

Strategize and drive digital marketing plans specifically performance, ensuring seamless execution across channels while staying ahead of the latest digital acquisitions. Build a strong digital presence to drive awareness, consideration, conversion, and customer acquisition.

Core Competencies

• Technical Expertise: Digital strategy, media planning, performance marketing, and brand management.
• Strategic Thinking: Ability to translate business objectives into digital-first marketing strategies.
• Influencing & Networking: Strong stakeholder management, negotiation, and collaboration skills.
• Analytical Ability: Market & competitive intelligence, campaign performance tracking, ROI optimization.
• Digital Tools: SAP and other IT-related applications.

Qualifications

• Post-Graduate / Masters degree (MBA preferred) with specialization in Marketing.
• Relevant certification in Digital Marketing (Google, Meta, HubSpot, etc.).

Experience

• 8+ years in consumer-facing industries (E-commerce, FMCG, Consumer Durables, Textile, Apparel, Foods).
• Minimum 11.5 years in sales exposure preferred.

Key Responsibilities

• Own and lead companys digital strategy across paid, earned, and owned media.
• Manage complete lifecycle of digital performance campaigns: ideation media planning execution optimization performance analysis.
• Lead digital media buying, budget allocation, and ROI optimization.
• Build, execute, and monitor monthly advertising & promotions calendar.
• Oversee all digital assets: website, portals, databases, email, and digital advertising campaigns.
• Collaborate with creative & digital agencies, ensuring high-quality deliverables aligned with brand standards.
• Drive content management to build brand salience and drive acquisitions.
• Closely monitor competitor activities, positioning, brand health, and market share.
• Evaluate and adopt emerging digital tools, platforms, and trends.
• Provide leadership in contests, digital activations, giveaways, and community engagement.
• Utilize advanced analytics to enhance customer experience across touchpoints.

Principal Accountabilities

• Develop multi-channel content (web, email, ads, social, PR, case studies, videos, product collateral).
• Partner with product management to align marketing messaging with product strategy, value proposition, and use cases.
• Ensure measurable KPIs for all campaigns and report actionable insights to leadership.

Key Interactions

• Internal: Outsourcing, Sales Channels, Category, E-commerce, Finance, Plant, IT, HR, Factory teams.
• External: Agencies, vendors, channel partners.

Key Skills

• Digital Marketing & Media Buying
• Strategic Planning & Execution
• Communication & Persuasion Skills
• Analytical & Data-driven Decision Making
• Task & Project Management

https://www.linkedin.com/in/rakhi-shukla-16043522/