Lead - Omnichannel Marketing

1. Omnichannel Marketing Strategy & Execution: o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels. o Align campaign strategies with client objectives, regulatory requirements, and industry best practices. o Optimize marketing efforts using data-driven insights and analytics. 2. Campaign Management: o Oversee the planning, execution, and performance tracking of marketing campaigns. o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment. 3. Client & Stakeholder Collaboration: o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment. o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives. o Provide strategic recommendations to clients based on market trends and campaign performance data. 4. Performance Monitoring & Optimization: o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness. o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates. o Continuously refine marketing approaches based on data and client feedback. 5. Compliance & Industry Alignment: o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.). o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing. Must Have o 3-5 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing. o Strong background in digital marketing, omnichannel strategies, and campaign execution. o Deep understanding of omnichannel marketing principles. o Strong project management skills with the ability to handle multiple campaigns simultaneously. o Proficiency in data analytics, reporting, and campaign optimization. o Excellent communication and stakeholder management skills. o Bachelor s/Master s degree in Marketing, Business, Communications, or a related field. o Certification in digital marketing, project management, or marketing automation is a plus. EQUAL OPPORTUNITY