Lead Generation Executive

JOB DESCRIPTION

Role

Lead Generation Executive

Key Responsibility Areas (KRAs) & Outcomes

# Key Responsibility Area (KRA) Example outcomes

1 Customer Database Development

• Creating and updating database of target customers in the specified format
• Research on each company and regularly updating the information into the database
• Vertical / Department specific database of customers and stakeholders along with contact details and other relevant information, with regular updates

2 Customer Outreach

• Connecting to target customers over email, messaging, phone, video conference, personal meetings, or any other channel
• Explaining the company's products and how they benefit the customer o Number of customer connections per week for each channel e.g. X number of calls per week, Y number of emails per week

3 Lead Generation

• Generating interest in target customers for company's products
• Passing on the leads to the department head to be allocated to FSE for closure
• Number of leads generated per week

4 Reporting

• Maintaining and updating lead tracker with pipeline
• Preparing weekly, monthly, & quarterly reports for lead gen activities & pipeline o Updated weekly report sent without fail on the last day of every week

5 Skill Development

• Constantly learning new skills and updating existing ones
• Both Subject Matter Expertise (SME) and soft skills to be updated o Improvement in SME skills
• Improvement in soft skills

Expertise& skill sets / Key Competency Areas (KCAs)

Mandatory skills Desirable skills

• Market research, account research, compiling information from multiple sources o Teamwork and collaboration
• Outstanding verbal communication and presentation skills o Knowledge of end-to-end sales process including taking a lead to closure
• In-depth knowledge of company products (after training)

Educational qualification:

• Good in academics
• A graduate from a reputed university / institution

Experience:

• At least 2 years experience in market research, lead generation and customer interface
• Minimum 1-2 years experience in working in a sales organization in role involving cold calling
• Specific experience in the Retail industry will be an added advantage

Desirable experience:

• Exposure to enzyme manufacturing, sales etc.