Lead Developer - Adobe Campaign

As an ideal candidate for this role, you have a Bachelor's degree as a minimum educational qualification, while a Master's degree, such as an MBA, MS in Computer Science, or M.Tech in Computer Science, is preferred. With at least 4 years of experience in Adobe Campaign and a proven track record in communication platforms or MarTech stacks, you possess the necessary skills and knowledge to excel in this position. Your behavioral skills include a focus on delivery excellence, a strong business orientation, social intelligence, as well as innovation and agility. In terms of knowledge and technical skills, having an Adobe Campaign certification is preferred. Additionally, you are proficient in HTML, CSS, and JavaScript, with a solid understanding of email and SMS platforms. **Role Overview:** You will collaborate with marketing stakeholders to gather and analyze requirements for campaigns, workflows, and data management initiatives using Adobe Campaign. **Key Responsibilities:** - Design and document technical solutions that align with business objectives and leverage Adobe Campaign functionalities effectively. - Implement custom solutions, including workflows, data integrations, and automation scripts, using Adobe Campaign development tools. - Manage and optimize data processes to ensure high-quality data availability for segmentation and targeting. - Develop and execute testing strategies to validate solutions before deployment, ensuring all functionalities meet quality standards. - Provide training and support to marketing teams on Adobe Campaign features and best practices, acting as a subject matter expert. - Create dashboards and reports to track campaign performance and derive insights for continuous improvement. - Coordinate with cross-functional teams (IT, analytics, marketing) to align project goals and ensure successful implementation. This position offers the opportunity to work with various internal and external interfaces, including vendors, contractors, the Global Loyalty Technology Team, Global Communications Team, Business Stakeholders across EU and NA Loyalty, and other relevant teams within the organization such as Global Marketing and Global Tech.,