Adobe Campaign Technical Lead

As a candidate for the role, you will be responsible for leading the implementation of Adobe Campaign projects. This will involve collaborating with marketing stakeholders to design scalable solutions, managing the development of custom workflows and automation scripts, and ensuring smooth integration with other systems. Your role will also require you to develop and implement testing strategies, document technical workflows, and partner with cross-functional teams to align campaign goals and enhance performance. Key Responsibilities: - Lead the implementation of Adobe Campaign projects, ensuring best practices and robust technical solutions. - Collaborate with marketing stakeholders to gather requirements and design scalable solutions within Adobe Campaign. - Manage the development of custom workflows, data integrations, and automation scripts; ensure smooth integration with other systems. - Develop and implement testing strategies; conduct code reviews and resolve technical issues. - Document all technical workflows, configurations, and development practices comprehensively. - Partner with cross-functional teams (marketing, analytics, IT) to align campaign goals and enhance performance. - Monitor and optimize system performance for reliability, efficiency, and user experience. - Actively participate in SAFe Agile ceremonies with a global team including in-house and vendor resources. - Ensure test environments are stable, support production release readiness, and provide input on go/no-go decisions. Qualifications Required: - Bachelor's degree (required); Master's degree preferred (e.g., MBA, MS/M.Tech in Computer Science) - 6+ years of experience with Adobe Campaign - Hands-on experience with communication platforms or MarTech stacks - Adobe Campaign certification required - Proficient in HTML/CSS/JavaScript - Understanding of email and SMS technologies,