Lead Copywriter

Job Description

Your key responsibilities Create external and internal B2B content, including newsletters, mailers, EY news articles, videos, posters, flyers, and brochures Edit content to ensure quality, consistency and alignment with EYs purpose and editorial strategy Repurpose content to meet the needs of the readership Provide content and editorial management support for high-visibility EY programs and campaigns Suggest improvements to the tone and structure of the content Review work of other writers and editors, and provide objective unbiased feedback Liaise with stakeholders and design teams to ensure seamless execution and delivery of projects Ensure the content is compliant with EY legal guidelines Collaborate with design teams to ensure that content and design complement each other Ensure that customers receive the highest quality deliverables Lead and manage multiple creative projects Skills and attributes for success Adept in creating engaging, inspiring and persuasive B2B content Ability to understand and articulate complex business ideas in an engaging, audience-friendly style Excellent interpersonal and written communication skills Good understanding of content strategy principles and processes Deft in writing, editing and has a way with words Excellent interpersonal and written communication skills Exceptional attention to detail To qualify for the role, you must have Bachelor’s or master’s degree, preferably in English literature or mass communication At least 8-9 years of related experience Ideally, you’ll also have Publishing house or Big Four experience Aptitude and willingness to continually expand your core skillset Technologies and tools Proficiency in Microsoft Office Suite (Word, Excel, PPT) Knowledge in Project Management tools and methods What we look for Love writing and have a way with words Are good at writing about topics EY writes about Are already aware of what EY is and what we do Can create content that aligns with an organization's purpose and editorial strategy Have created content for ads, brochures, magazines, flyers, websites, videos, blogs and social media Have written for people in different age groups and occupations and at different levels in the organizational hierarchy Have worked with global clients Are comfortable writing about complex business ideas and concepts Have written for C-suites and boards Understand complex business concepts with ease Are outstanding at grammar, usage and convention