Lead Copywriter Content Strategy

As a Content & Copy Lead at Tier2 Digital, you will be responsible for owning all copy-related work, including messaging strategy, campaign concepts, website content, and brand narratives. You will collaborate closely with designers, strategists, and client services to set the tone and direction for diverse client accounts. This mid-to-senior role requires someone who can write sharp, engaging copy and drive creative thinking. **Key Responsibilities:** - Lead copy creation across various formats such as social media, websites, ads, emails, CRM campaigns, brand messaging, and video scripts - Develop tone-of-voice and messaging strategies tailored to each brand and audience - Collaborate on creative direction with design and strategy teams - Participate in brand workshops and client discovery sessions - Review and refine copy to maintain high standards - Support social media content to ensure brand voice consistency - Present ideas confidently to clients and internal stakeholders **Qualifications Required:** - Minimum of 5-8 years of hands-on copywriting experience in agencies or fast-paced creative teams - Experience in managing a team - Strong portfolio showcasing brand, performance, and digital copy - Deep understanding of how copy impacts UX, conversions, and brand perception - Excellent language skills and narrative flow - Strategic thinker who can translate business goals into creative messaging - Skilled at managing multiple projects with quality and timeliness - Bonus: Experience in fintech, healthcare, SaaS, or lifestyle sectors Tier2 Digital is a full-stack digital marketing agency in Bangalore, known for partnering with ambitious brands to deliver high-impact digital experiences. The company values creativity, accountability, and results, offering a collaborative environment with creative freedom, diverse brand exposure, clear growth paths, learning opportunities, and a supportive team culture based on trust and ownership. Tier2 Digital is intentional about its client selection and values both its clients and team members.,