Manager - Performance Marketing & SEO

Job Title:

Experience

About Tier2 Digital

Tier2 Digital is a performance-first digital marketing agency partnering with high-growth brands to scale acquisition, engagement, and revenue. We work with international brands, blending sharp strategy with hands-on execution across branding, performance marketing, SEO, social media, and growth.

Role Overview

full-time role based in Bengaluru

KEY RESPONSIBILITIES

Performance Marketing

• Launch, manage, and optimise paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Own campaign setup: audience targeting, budgets, creatives, bidding, and tracking.
• Run A/B tests across ad copies and creatives to improve ROAS and reduce CPA.
• Collaborate with design/content teams to generate and test new asset variations.
• Implement accurate conversion tracking via GA4, GTM, and platform-specific pixels.

SEO

• Conduct technical SEO audits and implement fixes to enhance crawlability, indexability, and site speed.
• Lead keyword research, clustering, and content planning to drive high-intent traffic.
• Optimise on-page elements: meta tags, headers, internal links, schema markup, and content structure.
• Build off-page authority through high-quality backlink strategies and outreach.
• Track and improve SEO KPIs: keyword rankings, organic traffic, bounce rate, and goal completions.
• Adapt SEO strategies for AI-driven search visibility (e.g., SGE, ChatGPT, Perplexity) by structuring content for featured snippets, semantic relevance, and natural language clarity.

What Were Looking For

• 2-4 years of hands-on experience with

  Google Ads, Meta Ads, LinkedIn Ads and SEO.

• Experience with B2B companies (preferred).
• Strong command of

  GA4, GSC, GTM, and tools like Ahrefs, SEMrush, or Screaming Frog.

• Data-first mindset with proficiency in Excel, Sheets, and basic analytics.
• Ability to manage multiple accounts and balance paid and organic efforts effectively.
• Self-starter who thrives in a fast-paced, ownership-driven environment.

Bonus Points For:

• Agency-side experience across multiple industries.
• Working knowledge of CMS platforms like WordPress, Webflow, or Shopify.
• Familiarity with Zapier, Make, Google Apps Script, or Supermetrics.
• Experience with CRO tools like Hotjar or A/B testing tools.

What Youll Get:

• Opportunity to lead digital growth across international clients.
• A team that values speed, experimentation, and outcomes.
• A great work culture that prioritises employee wellbeing.
• Room to build new processes, tools, and playbooks.
• Market standard or better compensation with performance bonuses.