Job Title: Manager - Performance Marketing & SEO Experience : 2-4 Years, Location : Bengaluru, India, Type : Full-time About Tier2 Digital Tier2 Digital is a performance-first digital marketing agency partnering with high-growth brands to scale acquisition, engagement, and revenue. We work with international brands, blending sharp strategy with hands-on execution across branding, performance marketing, SEO, social media, and growth. Role Overview This is a full-time role based in Bengaluru that offers the best of both worlds: ownership of execution and exposure to strategy. Youll be responsible for driving paid campaigns across Google, Meta, LinkedIn, and YouTube while simultaneously leading SEO growth across on-page, off-page, and content initiatives. You&aposll also explore and deploy automation and growth workflows to scale smarter. KEY RESPONSIBILITIES Performance Marketing Launch, manage, and optimise paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads. Own campaign setup: audience targeting, budgets, creatives, bidding, and tracking. Run A/B tests across ad copies and creatives to improve ROAS and reduce CPA. Collaborate with design/content teams to generate and test new asset variations. Implement accurate conversion tracking via GA4, GTM, and platform-specific pixels. SEO Conduct technical SEO audits and implement fixes to enhance crawlability, indexability, and site speed. Lead keyword research, clustering, and content planning to drive high-intent traffic. Optimise on-page elements: meta tags, headers, internal links, schema markup, and content structure. Build off-page authority through high-quality backlink strategies and outreach. Track and improve SEO KPIs: keyword rankings, organic traffic, bounce rate, and goal completions. Adapt SEO strategies for AI-driven search visibility (e.g., SGE, ChatGPT, Perplexity) by structuring content for featured snippets, semantic relevance, and natural language clarity. What Were Looking For 2-4 years of hands-on experience with Google Ads, Meta Ads, LinkedIn Ads and SEO. Experience with B2B companies (preferred). Strong command of GA4, GSC, GTM, and tools like Ahrefs, SEMrush, or Screaming Frog. Data-first mindset with proficiency in Excel, Sheets, and basic analytics. Ability to manage multiple accounts and balance paid and organic efforts effectively. Self-starter who thrives in a fast-paced, ownership-driven environment. Bonus Points For: Agency-side experience across multiple industries. Working knowledge of CMS platforms like WordPress, Webflow, or Shopify. Familiarity with Zapier, Make, Google Apps Script, or Supermetrics. Experience with CRO tools like Hotjar or A/B testing tools. What Youll Get: Opportunity to lead digital growth across international clients. A team that values speed, experimentation, and outcomes. A great work culture that prioritises employee wellbeing. Room to build new processes, tools, and playbooks. Market standard or better compensation with performance bonuses. Show more Show less
As the Content & Copy Lead at Tier2 Digital, you will take charge of all copy-related tasks, including messaging strategy, campaign concepts, website content, and brand narratives. You will be responsible for setting the tone and direction for various client accounts by collaborating closely with designers, strategists, and client services. This role is suitable for a mid-to-senior professional who excels in writing compelling copy and fosters creative thinking. Your responsibilities will include leading copy creation across multiple formats such as social media, websites, ads, emails, CRM campaigns, brand messaging, and video scripts. You will develop tone-of-voice and messaging strategies tailored to different brands and audiences, collaborate on creative direction with design and strategy teams, participate in brand workshops and client discovery sessions, review and refine copy to ensure high standards, support social media content for maintaining brand voice consistency, and confidently present ideas to clients and internal stakeholders. The ideal candidate will have at least 8 years of hands-on copywriting experience in agencies or fast-paced creative teams. You should have a strong portfolio showcasing your expertise in brand, performance, and digital copywriting. A deep understanding of how copy influences user experience, conversions, and brand perception is essential. Additionally, excellent language skills, a strategic mindset that aligns business goals with creative messaging, and the ability to manage multiple projects efficiently are required. Experience in fintech, healthcare, SaaS, or lifestyle sectors would be a bonus. At Tier2 Digital, you will be part of a collaborative environment that fosters creative freedom. You will have the opportunity to work with diverse brands across various industries, clear growth paths, and continuous learning opportunities. The team culture is supportive, built on trust and ownership, and the company is intentional about its client and team collaborations.,