Lead Contents and Creative

Hi,

Greetings from SilverPeople!

We are hiring for a Lead Creative and Content for one of leading D2C Brand in Beauty and personal care division.

andatory:

• Lead creative strategy & brand narrative
• Manage and guide social media, content, community & design teams
• Work with creative agencies
• Own brand identity stewardship
• Experience handling celebrity/influencer brand endorsements
• Strong stakeholder management with agencies & internal business heads

Good to Have:

• Prior exposure to D2C / Digital-first brands
• Experience with integrated campaigns (online + offline)
• Strong understanding of youth-focused branding & performance creatives

Job Responsibilities:

• Undertake creative content creation initiatives to contribute towards business goals.
• Lead brainstorming and pitch sessions to generate ideas for larger campaigns and events
• Liaise with concerned team members for content marketing strategies which supports and extends marketing
• initiatives with setting short-term goals.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage time-
• lines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement
• through partnerships, social media, and varied platforms.
• Direct and manage a team of content and art team to lead

Regards

Nidhina Raj

nidhi@silverpeople.in