Key Accounts Manager

Role & responsibilities

This role oversees the partnership between the Ecommerce Platform and the Philips/Preethi brand at Versuni India. It entails managing the Ecommerce Platform sales function to maximize sales revenues, establish sales processes, and ensure the appropriate organization and structure are in place to achieve short-term and long-term Ecommerce sales objectives.

• Collaborate with external and internal stakeholders to develop a clear e-commerce strategy for the account, encompassing both short and long-term goals.
• Continuously optimize e-fundamentals such as e-Distribution, e-Shelving, and e-Merchandising to drive sales growth, profitability, and expansion of the online key account.
• Cultivate and maintain productive, long-term relationships with local management of key accounts, leveraging deep understanding of their strategies, market insights, and industry trends.
• Serve as the liaison with accounts, comprehending their business needs, consumer behavior, and requirements to offer relevant value propositions.
• Ensure daily sales operations are optimized to meet budgets, plans, and targets.
• Develop and execute successful sell-out activities through collaborative local activation plans with customers, aligned with Versuni's strategy for the Philips/Preethi brand.
• Achieve budgeted sales volumes and profit margins while efficiently managing sales orders.
• Analyze and report on sales results, market dynamics, competition, and trends to identify areas for improvement.
• Monitor the customer experience and purchase path to enhance purchase rates, utilizing data expertise to refine strategies.
• Conduct audits of online sales channels to ensure adherence to policies, procedures, and standards.
• Manage inventory control and loss prevention, promptly addressing any related matters concerning ecommerce.