Key Accounts Manager - Modern Trade (FMCG)

As a Key Account Manager in Modern Trade / Institutional Sales in the FMCG sector, your primary responsibility will be to manage and develop strategic relationships with key accounts such as large format retailers, cash & carry outlets, and institutional clients. You will be expected to ensure order generation, timely deliveries, and execution of promotional activities. Your role will also involve developing and implementing business plans for key accounts to achieve monthly, quarterly, and annual targets. Additionally, you will lead annual business negotiations, identify and onboard new institutional clients and modern trade partners, and maximize return on investment from key accounts through joint business planning. Furthermore, you will plan and execute brand activations, visibility drives, and promotions tailored to key account strategies. Key Responsibilities: - Manage and develop strategic relationships with key accounts such as large format retailers, cash & carry outlets, and institutional clients - Develop and implement business plans for key accounts to achieve targets - Lead annual business negotiations and maximize ROI from key accounts - Plan and execute brand activations, visibility drives, and promotions - Analyze sales data, consumer trends, and competitor activity Key Requirements: - Minimum 2 years of experience in FMCG Modern Trade or Institutional Sales - Proven experience handling key accounts at national/regional level - Strong commercial acumen and negotiation skills - Excellent communication and presentation skills - Proficiency in MS Excel, PowerPoint, and ERP/CRM systems Educational Qualifications: - Graduate in any stream - MBA/PGDM in Sales, Marketing, or Business Management preferred,