Junior Digital Marketing Executive

Roles and Responsibilities:

Google Business Profile Optimization:

Optimize Google Business Profiles (GBP) of clients by:

• Ensuring accuracy of business information (name, address, phone number, and website).
• Regularly updating photos, services, and special offers.
• Adding and responding to customer reviews to boost engagement and rankings.
• Implementing localized SEO strategies to improve Google Local Maps visibility.
• Track GBP insights monthly to assess and report on visibility improvements

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Google Ad Campaigns:

• Plan, create, and manage lead generation campaigns for new customer acquisition.
• Develop re-marketing campaigns targeting past website visitors and existing customers.
• Perform keyword research and bid management to optimize campaign performance.
• Monitor key metrics (e.g., CTR, CPC, conversion rate) and adjust strategies to maximize ROI.
• Generate detailed performance reports, identifying trends and actionable insights.

Meta (Facebook and Instagram) Ad Campaigns:

• Design and execute lead generation campaigns tailored to salons and dealerships.
• Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers.
• Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement.
• Collaborate with the design team to develop compelling ad creatives.

Lead Tracking and Reporting:

• Track leads generated from both organic and paid campaigns using our Agency CRM.
• Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers.
• Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement.
• Collaborate with the design team to develop compelling ad creatives.

Additional Skills

• Has good English communication skills.
• Able to follow specific directions every week via our checklists and other instructional media to ensure he/she follows the best practises
• Must be diligent and consistent
• Has empathy to users and customer-focused.
• Should possess a positive, solution-oriented attitude with time management skills to manage multiple projects
• Enjoys working within our process while also contributing ideas, constructive feedback, and positive energy to the larger team.

Additional Desired Skills (Ideal, but not mandatory)

• Possess third-party Digital Marketing training certifications are a PLUS (other than those provided by Google / Facebook)
• Experience in setting up conversion tracking using Google Tag Manager
• Experience and Proficiency in setting up Facebook Conversion Events
• Knowledge of campaign & ad performance testing using A/B testing methodologies
• Knowledge of Sales Funnel-based campaign planning and execution