Junior Copywriter

As a member of the team at Lxme, a leading financial services platform in India dedicated to transforming the financial management and growth of women, you will play a crucial role in developing and implementing high-quality, conversion-driven copy for various digital channels. Your responsibilities will include creating content for digital campaigns, social media, website, email marketing, and paid ads. By collaborating with designers, strategists, and marketing teams, you will contribute to crafting compelling brand storytelling that resonates with our audience. Your ability to simplify complex financial concepts into engaging and easy-to-understand content will be essential in reaching a broad audience. You will oversee the content strategy to ensure it aligns with brand objectives and user engagement goals, while also optimizing copy for SEO, performance marketing, and user experience. Staying informed about industry trends, consumer behavior, and digital content best practices will be crucial for success in this role. To excel in this position, you should have a minimum of 1-3 years of experience in copywriting, content strategy, or a similar role in an advertising agency. Demonstrated skills in creating impactful digital-first content across various formats such as social media, ads, blogs, and UX copy are required. A solid understanding of personal finance and the ability to translate financial concepts into user-friendly content is essential. Balancing creativity with data-driven decision-making and possessing excellent communication and collaboration skills are key attributes for this role. While not mandatory, experience in fintech, financial services, or women-focused platforms would be advantageous. Exposure to UX writing and microcopy development, as well as a strong portfolio showcasing diverse digital content, are preferred qualifications that can enhance your candidacy. Joining our team means being part of a purpose-driven brand that empowers women financially. You will work alongside a collaborative and high-energy team that values creativity and innovation. In this fast-paced digital ecosystem, you can expect growth opportunities and competitive compensation and benefits. If you are ready to make a meaningful impact and contribute to our mission of providing innovative financial solutions to women, we invite you to be a part of our team at Lxme.,