Junior Business Development Executive

Key Responsibilities

• Multi-Channel Lead Generation:

  Identify and generate high-quality leads for SEO, PPC, and software development services using LinkedIn, Upwork, PPH, Guru, and email outreach tools.

• Market Research:

  Conduct in-depth research to identify potential clients, industries, and market trends that align with our service offerings.

• Proposal & Outreach Crafting:

  Draft engaging, customized proposals, cover letters, and introductory messages tailored to specific client needs and job postings.

• Database Management:

  Maintain and organize lead databases and internal tracking sheets (CRM or Spreadsheets) with high accuracy.

• Cross-Functional Collaboration:

  Work closely with senior BD professionals and technical teams to ensure lead qualification and alignment with service capabilities.

• Performance Tracking:

  Meet daily/weekly lead generation targets and provide regular reports on outreach metrics and performance.

• Continuous Learning:

  Stay updated on the latest trends in SEO/PPC and web/mobile technologies (e.g., React Native, Flutter, WordPress) to effectively communicate value to prospects.

Requirements & Skills

• Experience:

  0-1 year of experience in lead generation or business development, preferably within the IT or Digital Marketing sectors.

• Service Knowledge:

  Foundational understanding of:

• Digital Marketing:

  SEO (on-page/off-page), PPC (Google/Meta Ads), and CTR/CPC metrics.

• IT Services:

  Basic web and mobile development concepts (HTML, CSS, JavaScript, Hybrid vs. Native apps).

• Platform Proficiency:

  Familiarity with LinkedIn Sales Navigator, Apollo, and freelancing portals (Upwork, PPH, Guru).

• Communication:

  Strong written communication skills with a knack for personalization and professional storytelling.

• Attributes:

  Highly organized, target-oriented, self-motivated, and eager to learn in a fast-paced environment.

Educational Qualifications

• Degree:

  Any Graduate (BBA, BCA, B.Tech, B.Com, or equivalent).

• Preferred:

  MBA/PG Diploma in Marketing or IT, or certifications in Digital/Email Marketing.