Jr. Associate - Link Building

Responsibilities :

• Develops and executes link-building/outreach activities in line with SEO and brand objectives
• Contacts and builds relationships with online bloggers, publishers, and relevant site owners
• Maintains and updates a database of influencers, webmasters, and external contacts
• Executes collaborations with relevant influential bloggers/websites ensuring quality link placements
• Evaluates and shortlists link opportunities through competitor checks, content relevance, and authority
• Develops an understanding of the customers business, brand, and voice
• Communicates effectively with internal and external contacts
• Coordinates with content/SEO teams to support outreach-led content
• Ensures all outreach and link placements follow quality and search guidelines
• Assists in the planning and strategizing of outreach activities and campaigns
• Stays current on digital marketing and search industry best practices, including Google updates
• Analyses link-building opportunities via relevant QA and community platforms
• Builds maintains profiles on QA forums, communities and niche platforms
• Tracks and reports on outreach performance (responses, links secured, site quality)

Qualifications / Experience :

• Minimum 6 months of experience in link building, blogger outreach or off-page SEO
• Excellent verbal, written and digital communication skills
• Strong ability to juggle tasks, prioritise and manage time effectively
• Good organisation and documentation skills
• Familiarity with on-page and off-page search engine optimisation techniques and best practices
• Working knowledge of SEO/link tools (e.g. Ahrefs, SEMrush, Moz, or similar) is an advantage
• Attention to detail and ability to assess link quality (relevance, authority, placement)