Jewellery Marketing Specialist

Job Title: Marketing Specialist Pearls Jewellery & Silver Articles

Department:

Location:

Reports To:

Job Summary:

Marketing Specialist

Key Responsibilities:

1. Corporate & Institutional Outreach:

• Visit corporate offices, hotels, guest houses, institutes, and residential communities to promote pearl jewellery and silver articles.
• Identify and coordinate with key Points of Contact (POCs) to explore promotional tie-ups and referral opportunities.

2. Relationship Management:

• Build and maintain strong relationships with hotel front offices, corporate HR/admin teams, and institutional partners to drive customer referrals to KJPGPL showrooms.
• Coordinate closely with CRM and internal sales teams to ensure proper follow-up and conversion of leads.

3. On-Ground Promotions & Campaigns:

• Plan and execute on-ground promotional activities such as corporate activations, society events, exhibitions, and product showcases.
• Distribute branded promotional materials, discount vouchers, and campaign offers to targeted audiences.

4. Sales Growth & Lead Generation:

• Generate quality leads for pearl jewellery and silver articles through field visits and promotional activities.
• Support showroom teams by ensuring a steady flow of walk-ins from corporate and institutional sources.

5. Reporting & Market Feedback:

• Maintain daily and weekly reports on field visits, leads generated, conversions, and campaign outcomes.
• Share customer insights, competitor activity, and market feedback to help improve product positioning and marketing strategies.

6. Team Coordination:

• Work closely with marketing, CRM, and showroom teams to align promotions with sales targets and festive campaigns.
• Support management with inputs for improving outreach effectiveness and ROI.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 13 years of experience in field marketing, B2B promotions, corporate sales, or retail marketing.
• Strong communication and relationship-building skills.
• Result-driven, self-motivated, and comfortable with extensive fieldwork.
• Ability to work independently and manage multiple locations.
• Proficiency in MS Office (Excel, Word, PowerPoint) and basic CRM tools.

Work Timings:

• 10 hours per day

Benefits:

• Competitive salary with performance-based incentives
• Travel reimbursement for field visits
• Employee discounts on company products
• Health Insurance
• Provident Fund
• Paid Leave
• Daily Snack
• Yearly Bonus
• Career growth opportunities
• Supportive and friendly work environment