International Business Development Manager

1. Global Market Research & Strategy

• Analyze international healthcare markets, patient demand, and competitor hospitals
  
• Identify target countries for medical tourism or international partnerships
  
• Develop international marketing strategies aligned with hospital goals
  

2. Medical Tourism Development

• Promote specialized treatments (e.g., cardiology, oncology, orthopedics) to overseas patients
  
• Design patient acquisition strategies for international patients
  
• Coordinate with travel facilitators, embassies, and medical tourism agencies
  

3. Branding & Positioning

• Build and maintain a strong global brand image for the hospital
  
• Highlight accreditations (e.g., JCI), quality standards, and clinical excellence
  
• Ensure consistent brand messaging across countries
  

4. Digital & International Promotion

• Manage international digital marketing campaigns (websites, SEO, social media, online ads)
  
• Oversee multilingual marketing content
  
• Monitor international campaign performance and ROI
  

5. Partnerships & Business Development

• Establish relationships with foreign hospitals, insurance companies, and government bodies
  
• Collaborate with international referral networks and healthcare providers
  
• Support international B2B contracts and agreements
  

6. Regulatory & Ethical Compliance

• Ensure marketing complies with international healthcare laws and advertising regulations
  
• Follow ethical guidelines for medical advertising and patient communication
  
• Adapt strategies to country-specific healthcare regulations
  

7. Patient Experience & Communication

• Improve international patient journey from inquiry to post-treatment follow-up
  
• Coordinate with clinical, operations, and international patient departments
  
• Ensure culturally sensitive communication and service delivery
  

8. Budgeting & Performance Analysis

• Manage international marketing budgets
  
• Track KPIs such as patient volume, revenue, and market growth
  
• Prepare reports for senior management
  

9. Cross-Cultural Management

• Adapt marketing approaches to cultural, linguistic, and social differences
  
• Train internal teams on international patient expectations
  
• Coordinate with global teams and external agencies
  

10. Crisis & Reputation Management

• Handle international public relations issues
  
• Manage online reputation across global platforms
  
• Support communication during medical or brand-related crises

  Role & responsibilities

Preferred candidate profile