Influencer Marketing

Key Responsibilities:

• Influencer Strategy & Selection:

Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

• Partnership Development & Negotiation:

Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.

• Campaign Execution & Management:

Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.

• Relationship Management:

Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.

• Performance Monitoring & Analytics:

Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.

• Cross-functional Collaboration:

Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.

• Industry & Trend Analysis:

Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.

• Reporting & Presentations:

Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

• 5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
• Proven ability to lead influencer campaigns from ideation to execution.
• Strong negotiation skills and experience in influencer contract management.
• Excellent communication and relationship-building abilities.
• Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
• Passionate about content, social platforms, and digital culture.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹28,000.00 per month

Benefits:

• Provident Fund

Work Location: In person