Influencer Marketing Specialist

Job Summary:

We are seeking a dynamic and results-driven Influencer Marketing Specialist to join our Xech Technologies Pvt. Ltd. The ideal candidate will be passionate about influencer marketing, social media, and content creation. You will be responsible for developing and executing influencer marketing strategies to enhance brand awareness, drive engagement, and achieve our marketing objectives. This role requires a blend of creative thinking, analytical skills, and hands-on execution.

Responsibilities

Influencer Marketing Strategy:

• Develop and implement comprehensive influencer marketing strategies aligned with overall marketing goals.
• Identify and analyze industry trends, competitor activities, and emerging influencer platforms.
• Measure and report on the effectiveness of influencer campaigns, providing insights and recommendations for optimization.

Influencer Sourcing and Management:

• Identify, research, and source relevant influencers across various platforms (Instagram, YouTube, TikTok, etc.) based on target audience and brand fit.
• Build and maintain strong relationships with influencers, negotiating contracts, and managing collaborations.
• Conduct thorough due diligence to ensure influencer authenticity and alignment with brand values.

Content Creation and Management:

• Collaborate with influencers to develop engaging and authentic content that resonates with the target audience.
• Provide creative direction and content briefs to influencers, ensuring brand messaging and guidelines are followed.
• Review and approve influencer content before publication to ensure quality and compliance.

Posting and Platform Management:

• Coordinate and schedule influencer posts across various social media platforms
• Track and manage influencer posting schedules.

YouTube Uploads and Management:

• Oversee the upload and optimization of YouTube content generated through influencer collaborations.
• Manage YouTube channel metadata, including titles, descriptions, tags, and thumbnails, to maximize visibility.

Benefits:

• Leave encashment
• Provident Fund

Schedule:

• Day shift

Experience

• Influencer Marketing: 1 year (Required)