Brand & Content Growth Marketing Lead Experience: 7 - 10 Years Exp Salary : Upto USD 3,111 / month Preferred Notice Period : Within 30 Days Shift : 2:00PM to 11:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : brand development, Content Creation, Copywriting, SOcial Media, Storytelling Good to have skills : Analytics, Community Building, influencer campaigns, paid advertising, user engagement Innoplexus (One of Uplers' Clients) is Looking for: Brand & Content Growth Marketing Lead who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description As Pluto's founding Brand & Content Growth Marketing Lead, you will help us bring Pluto's brand to every ICP in MENA & beyond. You will help us take us from 1000+ businesses who use our products to 1M+ businesses through organic brand & social media growth content strategies. Your goal: drive top-of-funnel impressions by whatever means necessary. Here is a scary secret.. ..this is NOT going to be an easy role. There is TONS to do, and we will be expecting a LOT from you. You will be pushed to take your creative energy to new heights and our brand will be in your hands This role is not for you if: Your content work is boring You have only grown a brand before via paid channels You are camera-shy You do not have experience being an all-around creative: video editing, canvas etc. You rely on many other folks to bring your vision to reality You don't actively rely on data to change your strategies What you will be working on: Creating an experimentation-oriented Brand & Content strategy that will drive our virality across organic channels. Setup marketing operations to re-engage our customers in the most efficient way. Social Media & Brand content creation via mixed channels (Instagram, LinkedIn, TikTok): UGC, videos, webinars, podcasts and more! You will experiment and double down on our top channels. IRL Events: select or build the most impactful events and help Pluto stand out. E-mail marketing: create a marketing strategy that helps us reengage our customers via E-mail marketing Viral activations Innovative and fun marketing initiatives that delight our prospects Pluto is a fast growing startup, the above are examples. Your key KPI is top of funnel exponential growth - how you do this may change based on what you learn! Requirements What is not needed: Fintech Experience B2B SaaS Experience You will stand out if: You have previously lead the growth of your brand, or any other brands (any industry) and taken them to new heights. You have experience working at a high growth startup or a exploding DTC brand. Core requirements: A social media/content portfolio is a must. Creative & Brand Development Strong positioning, storytelling and copywriting abilities to craft brand narratives Experience defining and developing a consistent brand identity (tone, voice, visuals) Expertise in creating engaging content for various platforms (e.g., TikTok, Instagram, YouTube, and LinkedIn). Proficiency with design tools like Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects). Video editing skills to create short-form and long-form video content (capcut) etc. Social Media Marketing Deep understanding of platform algorithms, trends, and audience behaviors (especially LinkedIn, Instagram Reels, and YouTube Shorts) Experience with community building and user engagement strategies Paid Advertising Support Ability to work with our Paid Advertisement team and help with their creative strategy Knowledge of running boosted posts, influencer and paid campaigns on Meta, LinkedIn & Google Ads Basic ability to analyze ad performance (boosts) Analytics and Data-Driven Decision Making by tracking metrics like engagement, reach, impression, CTRs, etc. How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Our Client: Pluto is a modern financial operating system for global businesses. We combine global payments infrastructure with intelligent workflow automation to provide businesses with unparalleled insights, control, and automation over their spending. About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
