Offline / Retail Marketing Manager

Company Description

Sri Sri Tattva is a leader in health and wellness with nearly four decades of experience. With a holistic approach, the brand operates Ayurveda-focused institutions such as a college, hospital, wellness centers, and clinics. Sri Sri Tattva is committed to social responsibility, supporting the Art of Living foundations projects, and offering high-quality, safe, and effective products. The company has a robust retail presence through modern trade, general trade, franchise stores, and major E-commerce platforms. We continually strive to innovate and meet the ever-growing needs of our consumers.

Role Description

This is a full-time, on-site role located in Bengaluru for a Retail Marketing Manager. The Retail Marketing Manager will be responsible for developing and executing market plans, managing retail marketing initiatives, overseeing project management and sales activities, and handling brand management tasks. The individual will also collaborate with various teams to drive marketing strategies and achieve organizational goals.

Qualifications

• Expertise in Market Planning and Retail Marketing
• Manage the day-to-day operations of our COCO and Retail Stores, including marketing strategy, sales, and marketing collaterals
• Experience in Brand Management
• Strong communication and collaboration skills
• Plan and execute offline customer events, brand collaborations, social media promotion and influencer events and influencer campaigns to achieve footfall targets
• Source marketing materials, negotiate with vendors & manage payments
• Design & deliver marketing collaterals as per brand guidelines
• Bachelor&aposs degree in Marketing, Business Administration, or related field
• Experience in the wellness or Ayurveda industry is a plus