Influencer Marketing Specialist

Job Summary:

Influencer Marketing Executive

Key Responsibilities:

• Identify and recruit relevant influencers aligned with brand values and campaign goals.
• Build and maintain strong relationships with influencers and content creators.
• Manage end-to-end influencer marketing campaigns including negotiation, briefing, execution, and reporting.
• Monitor campaign performance and analyze ROI using tracking tools and analytics.
• Coordinate with internal teams (creative, PR, digital) to align influencer content with broader marketing strategies.
• Stay updated on influencer trends, new platforms, and emerging creators.
• Manage influencer budgets and ensure cost-effective collaborations.
• Track deliverables and ensure timelines are met.
• Prepare campaign performance reports and suggest data-driven improvements.

Qualifications:

• Bachelors degree in Marketing, Communications, PR, or a related field.
• 1-3 years of experience in influencer marketing, digital marketing, or social media.
• Familiarity with influencer platforms/tools (e.g., Upfluence, GRIN, AspireIQ, etc.).
• Strong negotiation and relationship-building skills.
• Excellent verbal and written communication skills.
• Ability to multitask and work in a fast-paced environment.
• Creative thinker with a passion for social media and pop culture.

Preferred:

• Experience working with brands in [industry, e.g., fashion, beauty, tech, etc.].
• Prior relationships with influencers or talent agencies.
• Proficiency in using campaign tracking tools and social analytics.