Influencer Marketing Manager

Influencer & Community Manager

About Us:

VAMA is a fast-growing spiritualtech platform (Virtual Astrology & Mandir App) redefining how India engages with devotional experiences. Launched in 2020, it brings epujas, virtual temple darshans, astrology consultations, and related spiritual services into the digital realm, primarily via its mobile app.

300 astrologers

Key Responsibilities

1. Influencer Discovery & Shoot Management (Primary Responsibility)

• Identify and onboard influencers and content creators in the astrology, spirituality, and devotional lifestyle space.
• Coordinate and manage ad/video shoots with influencers and creators from ideation to execution.
• Handle scheduling, logistics, briefs, and on-ground requirements for shoots.
• Ensure content quality aligns with brand tone, goals, and spiritual sensibility.

2. Creative Conceptualization & Content Collaboration

• Brainstorm and develop high-engagement content ideas in partnership with influencers.
• Work closely with internal creative and video teams to script and visualize concepts.
• Ensure content themes resonate with regional audiences and reflect cultural nuances.
• Maintain a strong brand voice across all influencer and content-led initiatives.

3. Community Engagement

• Nurture and grow a spiritual and engaged online community within the app and across social channels.
• Respond to user feedback and conversations to foster trust and long-term relationships.
• Plan and moderate live sessions, Q&As, and virtual spiritual gatherings.

4. Social Media Management

• Curate, schedule, and publish content across Instagram, YouTube, Facebook, and more.
• Build weekly/monthly calendars featuring influencer drops, festive content, and trending moments.
• Stay updated with trends in spiritual, devotional, and creator content to tap into timely opportunities.

5. Campaign Reporting & Growth Analytics

• Track performance of influencer campaigns and shoots (reach, engagement, conversions).
• Prepare post-campaign reports with learnings and optimization suggestions.
• Use audience insights and engagement metrics to refine influencer strategies.

Requirements

• 2+ years of experience in influencer marketing, content creation, or digital brand/social media roles.
• Prior experience managing shoots with creators/influencers is a

  must

  .
• Strong creative instincts with an eye for viral formats and culturally-rooted storytelling.
• Comfort working with spiritual/astrology content and influencers.
• Excellent communication and negotiation skills.
• Organized, self-driven, and able to manage multiple creator relationships at once.