Influencer Marketing Executive

Company Description

Zouk is a Modern Indian Lifestyle Brand that effortlessly defines a modern Indian classic. We bring together contemporary and traditional elements to create products that weave subtle elegance into your lifestyle. As a proudly Indian and 100% PeTA approved vegan brand, we offer premium bags, wallets, and footwear. Backed by Stellaris Venture Partners, Titan Capital, and the founders of Mamaearth, Beardo, and Wow Skin Science, we are on a mission to build the next big brand in the Indian consumer space. Our founding team has experience across startups and large companies, and they are alumni of IIT and IIM.

Role Description

This is a full-time on-site role for an Influencer Marketing Specialist located in Mumbai. The Influencer Marketing Specialist will be responsible for developing and executing influencer marketing strategies, identifying and engaging with relevant influencers, managing influencer relationships, and tracking campaign performance. Additional responsibilities include collaborating with the marketing team to align influencer activities with overall marketing goals and staying updated on industry trends and best practices.

Qualifications

• Experience in influencer marketing, social media marketing, and digital marketing
• Strong interpersonal and communication skills for influencer relations and team collaboration
• Ability to analyze campaign performance metrics and adjust strategies accordingly
• Understanding of branding, brand awareness, and market trends
• Experience with marketing tools and platforms
• Creativity and strategic thinking
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the lifestyle or fashion industry is a plus