Influencer marketing executive

Job Description

Role & responsibilities 1. Campaign Planning & Execution: Assist in developing and implementing influencer marketing strategies to build brand awareness, engagement, and reach. Support in designing creative campaigns to grow the brands social media presence. Coordinate and ensure timely execution of influencer marketing activities across digital platforms. 2. Market Research & Analysis: Monitor influencer activities and campaigns to measure engagement and reach. Conduct basic competitive research to identify new influencers and partnership opportunities. Support outreach efforts to influencers and agencies based on research and brand needs. 3. Agency Collaboration: Support communication with influencer collaboration agencies to ensure smooth execution of campaigns. Help track agency deliverables and maintain campaign documentation. 4. Networking and Relationship Building: Act as a positive brand representative by helping to identify and build relationships with emerging influencers and digital creators. Assist in maintaining influencer and agency contact lists and databases. 5. Social Media Management: Assist the team in creating and managing social media content calendars across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.). Help monitor audience engagement and feedback across social channels. Support in analyzing social media performance and suggesting improvements. 6. Collaboration & Communication: Work closely with internal teams like sales, product development, and creative to align influencer strategies with broader marketing goals. Coordinate with external vendors, agencies, and media partners as needed for influencer campaigns. 7. Reporting & Analysis: Track and report on key influencer campaign metrics such as engagement rates, reach, and ROI. Help prepare regular campaign performance reports and insights for internal stakeholders. E-mail id - charul.gangwar@ozonegp.in Contact Number - 9560039308