Influencer Marketing

Influencer Marketing Consultant at El Sol Strategic Consultants [ESSC]

Vision:

• Understand ESSC and its Values, Vision and Goals
• Understand the importance of your role in the growth of the company
• Understanding the needs of the brand
• Setting realistic goals for the campaign
• Ideation to Execution of the campaign with credible Creators
• Looking at Data and consumer insights parallely
• Follow and enforce ESSC&aposs policies and good practices with your team
• Ensure 100% client retention
• Create quarterly roadmaps
• Execute the approved roadmaps
• Track new/upcoming SME, Creators, etc
• Meet Talent Agencies once a month
• Identify impactful, innovative campaigns to stay ahead of trends
• Trend forecasting
• Event Reports
• Negotiations
• Timely Invoicing & Payouts to be maintained
• Contracts to be signed & all other paperwork to be maintained
• Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales
• Maintain a resource bank of Talent Agencies. Stylist & like
• Build relationships to secure better rates
• Maintain weekly/daily database of new influencers