Influencer Marekting Executive

Company Description

SkinInspired is dedicated to elevating the standards of skincare through high-quality formulations and education. Our products, trusted by dermatologists across India, are designed to deliver exceptional results. As a Unilever Ventures-backed company, we are committed to innovation and excellence in skincare solutions. We aim to empower individuals with effective products and reliable knowledge to enhance their skincare experience.

Role Description

This role is designed for a sharp, digitally savvy professional who can orchestrate end-to-end influencer campaigns, build strong creator relations, and drive measurable brand impact. You will operate in a fast-paced, high-growth environment and collaborate closely with brand, content, and performance teams to ensure that every creator partnership delivers tangible business outcomes.

Key Responsibilities

• Drive end-to-end influencer campaigns across Instagram and Other emerging platforms.
• Identify, evaluate, and onboard creators aligned with brand objectives.
• Manage outreach, negotiations, contracts, and product dispatch coordination.
• Develop clear creator briefs and ensure content quality, accuracy, and timely delivery.
• Track campaign performance, build dashboards, and optimise based on ROI.
• Maintain long-term creator relationships and build a strong UGC community.
• Collaborate with brand, content, and performance teams for integrated campaign execution.
• Repurpose creator content for ads, reels, and meta catalog to maximise output.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 13 years of experience in influencer marketing (beauty, lifestyle, D2C preferred).
• Prior experience managing UGC workflows, talent coordination, or creator-led campaigns.