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IMU Global Song Digital Marketing Senior Manager

IMU Global Song Digital Marketing Senior Manager

Accenture

3 - 5 years

17 - 22 Lacs

bengaluru

Posted:1 month ago| Platform:

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Skills Required

digital marketing performance marketing paid marketing sem seo ppc team management google adwords growth marketing affiliate marketing sales marketing search engine marketing social media marketing pay per click marketing operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
Job Title
Global Song - Solution Architecture - Digital Marketing Senior Manager
Management Level:06 Senior Manager
Location:Bangalore
Must have skills:Digital Marketing, SEO, SEM, paid marketing, affiliate marketing, performance marketing, growth marketing, team management
Good to have skills:Proposal building experience/Sales experience in Marketing Operations and/or analytics
Job
Summary:
The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Dig. Marketing offering and the levers/services that we can deliver them through the responsibilities explained below.Responsibilities:
Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends

Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals

Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in

Responsible for working with the pursuit team to assess the dig. marketing operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research

Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive

Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry

Responsible for innovating on the approach/process to build value propositions to clients

Professional & Technical
Skills:

Total 13+ years of experience in Digital Marketing, with understanding of typical business problems that functions like marketing face within client organizations & typically resolution approaches

Understanding of various tools/technology platforms that are used in Digital Marketing and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage

Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them

Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven

Quantitative skillsets Working knowledge of Excel/Power Point is a must

Proposal building experience/Sales experience in Marketing Operations and/or analytics is highly desirable

Qualification
Experience:Minimum 13 years of relevant experience is required
Educational Qualification:MBA or equivalent from a reputable school / program is highly desirable

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IMU Global Song Digital Marketing Senior Manager