Posted:5 hours ago|
Platform:
Work from Office
Full Time
Summary: The Google Ads SME (Subject Matter Expert) is a highly knowledgeable and strategic individual who champions Google Ads best practices within the company. They act as a trusted resource for various teams, ensuring everyone leverages Google Ads effectively to achieve customers marketing goals. As a SME, you'll be a thought leader within our team. You'll leverage your in-depth product knowledge to guide high-spending clients in maximizing the return on their Google Ads investments. You'll also play a key role in shaping the future of Google Ads by providing strategic insights and collaborating on Google ads performance. Educational Qualification: Should have done Graduation from any stream Must be Google Adwords certified Qualification/Experience: 2+ years of experience in digital marketing with a strong focus on Google Ads. Proven track record of success in managing complex Google Ads campaigns for large or enterprise-level clients. In-depth knowledge of Google Ads features (Billing & Policy), functionalities, and best practices across all campaign types (search, display, video, shopping). Experience in customer facing support roles in Phone, Chat and Email channel A passion for staying up-to-date on the latest Google Ads developments and industry trends. Responsibilities: Serve as a trusted advisor to clients, providing expert guidance on Billing methods, Policy disapprovals, Campaign strategy, optimization, and best practices. Support Real Time internal teams, handle escalated cust issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution. Deep dive into client campaign data to identify performance opportunities and areas for improvement. Play client facing role in case of escalated issues by the team for complete closure Stay up-to-date on the latest Google Ads features and product updates, translating them into actionable strategies for clients. Identify and document best practices from consults data specifically relevant to the Platinum client Knowledge Management: Share deep-dives on top issue types consulted with L2 & pSMEs and stay up-to-date on the latest Google Ads features, updates, and best practices, and share this knowledge internally. Product Expertise: Stay informed about current trends and best practices in the digital advertising landscape. Skills - In-depth knowledge of the Google products and services in scope of Troubleshooting Passion for the product and the customer Excellent analytical skills with the ability to interpret complex campaign data and identify trends. Strong communication skills, with the ability to explain technical concepts in a clear and concise manner. Experience collaborating with clients at a strategic level and building strong relationships. Understanding of advertisers needs and behavior Ability to identify and prioritize process improvement opportunities Active listening and understanding customer needs
Cognizant
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