Head Sales and Marketing Operations

Role & responsibilities

Role of Sales & Marketing Head

Sales & Marketing Head

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement

  integrated sales and marketing strategies

  aligned with business objectives.
• Analyze market trends, competitor activities, and customer needs to identify

  growth opportunities

  .
• Define

  yearly/quarterly business goals

  , revenue targets, and action plans.

Sales Management

• Set and monitor

  sales targets

  across regions, channels, and teams.
• Establish and maintain an efficient

  distribution network

  (retail, B2B, e-commerce).
• Ensure

  territory-wise performance tracking

  , forecasting, and reporting.
• Drive

  channel development

  and

  new market expansion

  .

Marketing Management

• Design and execute

  marketing campaigns

  (both ATL & BTL).
• Oversee

  brand building, product positioning

  , and communication strategies.
• Manage

  digital marketing

  , PR, and promotional activities.
• Monitor

  marketing ROI

  and brand performance metrics.

Product & Portfolio Management

• Work with product and R&D teams to launch

  new products

  and improve existing ones.
• Oversee

  product pricing, packaging

  , and market launch strategies.
• Analyze

  consumer behavior

  and feedback to inform product decisions.

Team Management

• Lead and develop a high-performing

  sales and marketing team

  .
• Set clear

  KPIs and performance metrics

  for team members.
• Conduct regular

  training, coaching, and performance reviews

  .

Customer & Channel Relationship Management

• Build strong relationships with

  distributors, retailers, key clients

  , and partners.
• Ensure high levels of

  customer satisfaction

  and

  after-sales service

  .
• Design and implement

  channel loyalty programs

  and trade incentives.

Budgeting & Financial Oversight

• Prepare and manage

  sales & marketing budgets

  .
• Ensure cost-effective operations and monitor

  campaign spends vs ROI

  .
• Coordinate with finance for pricing, credit control, and revenue tracking.
  

Cross-functional Coordination

• Collaborate with:
  

• Supply Chain

  for demand planning and inventory.

• Finance

  for revenue projections and profit analysis.

• Operations/Production

  for capacity planning.

• R&D/Product teams

  for innovation and improvement.

Compliance & Reporting

• Ensure adherence to

  industry regulations

  , quality standards, and brand guidelines.
• Provide

  regular performance reports

  to top management.
• Monitor KPIs like

  sales growth, market share, brand recall

  , and

  customer acquisition

  .