Head Of Martech

Head of MarTech

Location:

Experience Required: 8 to 10

About the Role

Head of Marketing Technology (MarTech)

Key Responsibilities

• MarTech Strategy & Architecture

• Define and architect CRM and marketing technology strategies for enterprise clients.
• Translate client business objectives into CRM journeys covering segmentation, lead scoring, nurturing, and lifecycle automation.

• Delivery & Implementation

• Lead end-to-end CRM and marketing automation implementations.
• Integrate platforms such as

  HubSpot, Salesforce, Zoho, Oracle

  , and others.
• Drive adoption of automation tools like

  WebEngage, MoEngage, Braze, Customer.io

  , ensuring seamless execution.

• Leadership & Team Management

• Lead, mentor, and grow a team of CRM managers, analysts, and automation specialists.
• Establish SOPs, frameworks, and delivery best practices to scale martech operations.

• Client Engagement & Collaboration

• Act as the

  client-facing lead

  , handling both strategic and technical discussions.
• Partner with internal

  tech, design, and strategy teams

  for successful cross-functional delivery.

Desired Skills & Experience

• 8+ years of hands-on experience in

  CRM strategy and marketing automation

  .
• Proven expertise with

  HubSpot, Salesforce, Zoho, Oracle

  , or similar enterprise CRM platforms.
• Strong exposure to

  automation tools

  like WebEngage, MoEngage, Braze, or Customer.io.
• Demonstrated success in delivering CRM solutions across multiple clients (BFSI and Retail preferred).
• Ability to lead client conversations with a balance of strategic vision and technical depth.
• Strong leadership, communication, and stakeholder management skills.