Head of Marketing Digital

As the Head of Digital Marketing for a large hospital system in India, you will play a pivotal role in leading the digital marketing efforts and driving digital patient engagement. Your main responsibilities will include developing and implementing digital strategies to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience through various digital channels. Your key responsibilities will involve leading digital marketing initiatives to increase OPD and ER volume, enhancing patient experience through data-driven engagement strategies, and executing performance marketing strategies across different media channels. You will also be responsible for managing the marketing automation ecosystem, optimizing lead generation, and implementing analytics frameworks to measure and improve digital campaign performance. Additionally, you will lead transformation projects, collaborate with cross-functional teams, and partner with L&D to upskill teams and foster a digital-first culture within the organization. Your role will require you to define and implement a long-term digital roadmap aligned with business objectives, possess expertise in digital marketing and automation, and have strong project management skills to deliver impactful digital initiatives. This position offers you the opportunity to shape the digital presence of a leading hospital system in India and work with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies. If you are an experienced digital marketing professional with a background in digital transformation and a passion for enhancing patient experience through digital solutions, we invite you to join us in this exciting journey.,