Head of Marketing & Brand Growth Luxury Travel

As the Head of Marketing & Brand Growth at Blingbird, a new-age luxury travel brand, located in Gurugram, you will play a vital role in driving lead generation strategies both online and offline, enhancing brand visibility, and establishing brand partnerships. Your primary focus will be on creating unique and exceptional marketing campaigns that resonate with our target audience of privileged travelers who seek unparalleled travel experiences. Your core responsibilities will include developing and implementing lead generation strategies utilizing digital marketing channels and strategic partnerships. You will be responsible for overseeing our social media presence, newsletters, and content marketing efforts, ensuring they align with Blingbird's unique tone and positioning in the luxury travel market. Additionally, you will analyze the quality of leads generated and optimize marketing activities to achieve better return on investment. A key aspect of your role will involve identifying and nurturing partnerships with luxury brands, real estate companies, and lifestyle clubs to explore co-marketing opportunities. By staying abreast of industry trends and competitor activities, you will continuously refine our marketing efforts to maintain Blingbird's competitive edge in the market. It will be essential to ensure that all communications reflect our brand's luxury and experiential positioning, creating a cohesive brand image across all touchpoints. In addition to strategic planning and partnership development, you will be responsible for managing small-scale campaigns both online and offline to drive awareness and generate leads. Your role will require a strong foundation in digital marketing and branding expertise, a creative mindset with a keen eye for luxury aesthetics, and proficiency in utilizing performance marketing tools to drive campaign success. Strong writing and content development skills will be crucial in crafting compelling messaging that resonates with our target audience. If you are passionate about luxury travel, possess a data-driven approach to marketing, and thrive in a fast-paced and dynamic environment, we invite you to join our team at Blingbird and play a key role in shaping the future of luxury travel experiences.,