Head of Marketing and Technology

Future Varsity is a dynamic, multidisciplinary higher education institution shaping career-focused talent for over 25 years. With programs across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and more, we blend academic excellence with real-world industry exposure. As a fast-growing education group, we are expanding our brand presence, digital capabilities, and student outreach. We're now looking for a tech-savvy Head of Marketing & Technology to lead our next phase of growth and digital transformation. You will lead people, strategy, digital growth, and brand excellence to scale our institutional presence with innovation.

Key responsibilities :Group-Level Marketing Leadership

• Lead brand visibility initiatives including digital marketing, OOH campaigns, transit media, and public relations.

Strategic Leadership

• Define the long-term marketing & growth roadmap
• Align marketing, digital, and technology initiatives with organizational goals
• Translate institutional objectives into actionable marketing + tech strategies
• Lead competitive analysis, market insights, and growth opportunity identification
• Build annual and quarterly strategies for branding, digital, PR, outdoor visibility and student acquisition

Lead a Multi-Role Marketing Team

Guide the team on priorities, processes, KPIs, creativity, and execution discipline.

You will directly manage and mentor people across:

• Digital & Performance Marketing
• Branding & Creative
• PR & Communications
• Content & Social Media
• SEO/SEM
• CRM & Automation
• Website/Tech & Analytics

Performance & Digital Growth

• Design growth strategies that balance acquisition efficiency with brand building.
• Improve full-funnel conversions
• Implement data-backed optimization to reduce CAC and improve lead quality.

Brand & PR Leadership

• Strengthen institutional brand across regions and campuses.
• Lead PR, press, rankings, awards, media relations, and thought leadership.
• Ensure unified messaging across all marketing touchpoints.
• Plan and execute outdoor branding initiatives including billboards, hoardings, campus-front branding, transit ads, and regional OOH networks

• Marketing Technology (MarTech) & Automation

• Manage CRM, automation tools, lead management platforms, and analytics.
• Implement dashboards for visibility into leads, revenue impact & performance.

Digital Experience & Infrastructure

• Oversee multi-campus, multi-program websites and microsites.
• Improve UX, SEO, CRO, and digital journeys for diverse student personas.
• Cross-Campus Collaboration
• Work with Admissions, Academics, Operations, Campus Co-ordinators, and Leadership.
• Support program launches, events, partnerships, and outreach initiatives.

What You Bring

• 1015 years of experience
• Proven experience leading multi-role marketing teams.
• Deep understanding of CRM, automation, analytics, and digital funnels.
• Strong leadership, communication, strategic thinking & people management skills.
• Ability to operate in fast-paced, multi-location environments.